British Airways Analysis - 2158 Words

Introduction Stakeholder is a person having direct or indirect interest in the firm’s objective, which include customer, board of directors, employees, shareholders, suppliers etc. They track the satisfaction of various constituencies who have critical interest in and impact on the company’s performance (Kotler Keller,2012). Take gate gourmet as an example it is the supplier of British airways, as a stakeholder it plays an important role in the development of the firm whereas it is also crucial to assess the stakeholder for maintaining the long-term relationships. There are three main connection features, which drives the value of the stakeholders. This essay will map British Airways stakeholders as well as the ethical concerns it has†¦show more content†¦In the year 2005 Gate gourmet a food supplier for BA disputed with workers over restructuring its plans, which resulted in an unofficial strike. The food supplier terminated over hundreds of its workers prior to that Brit ish Airways staff took action, the trade union disapproved of it. Actions taken by British Airways workers resulted in cancellation of over 700 flights during a vigorous time of the year. Around a thousand Heathrow staff expressed their support for the terminated gate gourmet workers, both BA and gate gourmet staff belonged to the same union and community who were mostly Asian British. The incident led to a thousand passengers being stuck and resulted in the costing the company an estimated amount of  £40 million. Furthermore it outlaid a bad reputation for the airline. This was the third sequential summer that BA passengers have faced severe interferences due to industrial action. Without delay, BA was constrained to interfere openly in the Gate Gourmet clash, because it remains reliant on the company to source the heavy quantity of meals it demands at its Heathrow hub. BA decided to renegotiate its contract on the condition that Gate Gourmet fixed its own labor dispute. BA proposed an addition of two years to its existing contract, moving it to 2010, with some progress in terms to assist cover the anticipated  £7 million cost of a dismissalShow MoreRelated Analysis of British Airways3333 Words   |  14 PagesTABLE OF CONTENTS PAGE 1. British Airways: Overview 4 2. Key stakeholders 4 3. Mission and objectives 5 4. Market structure 6 5. Managing diverse cultures 7 6. Economic changes, fiscal and monetary policy 8 7. Regulation 11 8. Conclusion and Recommendations 12 9. References 14 Executive Summary British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The company has beenRead MoreBritish Airways Management Analysis6222 Words   |  25 PagesManagement Research Report What has British Airways done during the recession to be competitive against Ryanair and Easyjet? Table of Contents 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 3. Short History 3.1 British Airways †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3.2 Easyjet and Ryanair†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 4. Prior to the Recession 4.1 British Airways †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read More PEST Analysis on British Airways Essay817 Words   |  4 PagesPEST Analysis on British Airways The four different environments are often referred to as PEST and allow a PESTanalysis to be conducted this allows the organisation to review and consider the environment in which it operates. The PEST factor that has contributed to the airlines industry for many years, but has brought a drastic change was from the disaster on September 11th 2001. Political environment concerns the role of the government and its affects in an organisation it also includesRead MoreBritish Airways Analysis Marketing Strategy2515 Words   |  11 Pages  intention   of   providing   a   full    analysis   of   the   current   situation   of   British   Airways,   through   an   evaluation   of    internal   and   external   factors.   External   analysis   has   been   accomplished   through    the   use   of   a   PESTLE,   which   has   shown   the   high   dependability   and   sensitivity   of    British   Airways   to   the   external   environment.   ItRead MoreSwot and Pestel Analysis of an Organisation of Your Choice. British Airways Plc3340 Words   |  14 PagesHAMILTON COLLEGE LONDON Association of Business Practitioners (ABP) Assignment In Strategic Management amp; Business Planning (SMBP) Assignment Assignment Topic: SWOT and PESTEL Analysis of an organisation of your choice. Submitted by: Jon Jon Villanueva 18786/PGD/110786 Submitted to: Mr. Fayyaz Alam Instructor Submission date 17th of June 2011 Table of Contents Table of Contents ................................................................................ 1 Read MoreBritish Airways: Analysis1861 Words   |  7 PagesBritish Airways Stakeholder Analysis Introduction British Airline PLC (BA) is the largest international airline that operates out of the Heathrow airport in London. The company recently merged Iberia which was initially proposed in 2009 and was approved by the European Commission in 2010. A new organization was created known as International Airlines Group (IAG) which is the worlds third largest airline in regards to total revenue as well as the second largest airline group in Europe. BritishRead MoreAnalysis Of Jetblue Airways And British Airways1573 Words   |  7 Pagescorporate social responsibility and areas of social responsibility in the airline industry at the beginning of the paper and proceed with how it ties into the bottom line concept. Next, I will give brief examples of airlines such as JetBlue Airways, and British Airways how they apply these concepts into their mission. In conclusion, I will express my own thoughts about how different generations based their purchases and career decisions on these concepts. Corporate Social Responsibility (CRM) CorporateRead MoreFinancial Analysis of British Airways4252 Words   |  18 Pages4. Analysis 4.1 Revenue From the graph, Overall Revenue Trend in appendix C we can see that during the period 2001 Ââ€" 2006 revenue s have fallen by 8.2%, from  £9,278m to  £8,515m. Revenues fell for 3 consecutive years; at the end of 2004 revenues were  £1,718m or 19% lower than in 2001. The following years saw revenues rise  £955m or 13% above this. Let us now consider these changes in more detail. British Airways earns revenue from 3 published sources: Passenger services, cargo services andRead MoreBritish Airways Pest Analysis1888 Words   |  8 Pages1. British Airways Plc (BA) founded in 1974, was in the control of government for thirteen years and went into privatization in 1987. The industry operates about 240 aircrafts, serving about 120 destinations throughout the U.K and Europe including the Middle East, Africa, South and North America, Asia and the Pacific. British Airways competes with various other airlines in the industry but still it has maintained its domination in various parts of the aviation industry in the United Kingdom and EuropeRead MoreEssay On Pestle Analysis Of British Airways1921 Words   |  8 PagesExecutive Summary †¢ I am going to undergo a PESTLE analysis on my chosen company (British Airways). †¢ I am going doing this to look at the external factors affecting a business and what advantages/disadvantages there may be and if it affects the company in the long term. The results I have gotten from doing this are that there are many factors of a business that affects other things such as the consumers and the environment, (for example, pollution affecting the environment or noise pollution effecting